We fabricated this retail merchandising truck for a client to promote a new line of product. The truck was used to spread brand awareness to the public and display the new products in a memorable and unique way to other companies. Promotional merchandising vehicles are an effective brand extension technique. With your products displayed in a food truck, wrapped in your logo or brand, maximum exposure is sure to be reached. The spot graphics and brightly colored products were an effective technique to draw attention to the truck. During the promotion the HDTV displayed more information on the brand and product line.